PR & Media

Media relations

Companies need positive publicity, while journalists need exciting stories. Only those who can successfully combine these two requirements can get their messages across to the public. Through our daily contact with print, TV, radio and online media, we know whether – and where – a story "works" or not. We prepare your story so as to arouse interest, develop it further and make sure that it is noticed by relevant journalists and media.
To do this, we use the following tools:
  • media events such as press conferences and background talks
  • interviews
  • round tables
  • media training
  • social media relations
  • press releases
  • press photos
  • publications (e.g. by-line articles)
  • acting as a point of contact for journalists and handling all media inquiries

External press office

Your company would like to intensify its communications activities, but your in-house press team is already working to capacity? Skills acts as the first point of contact for journalists if required.
We handle all media inquiries, take care of the research and editorial preparation of content from the company for various news channels, organise interviews and position your company spokespersons in the media environment.


Editorial competence is the basis of the PR business, which is why we ensure that the texts for your publications are both correct in terms of content and easy to understand for non-experts - while striking the right tone. Of course, we apply the same care to the production and selection of the appropriate visual material.
No matter whether it’s:
  • image and information brochures and folders
  • annual reports
  • white papers
  • customer and employee magazines
  • websites
  • newsletters
  • advertorials
We take care of:
  • conception
  • development of structure and "navigation”
  • visual design
  • editing (research, copywriting, preparation of technical texts, interviews, photo editing)
  • editing and quality control
  • print processing


Creativity, experience and attention to detail – these are the ingredients for realising a successful event. A fitting location, an invitation one won't forget, a balanced mix of exciting information and entertainment, professional organisation with attention to detail and personal attention to the guests. Our experienced teams make sure that your event runs perfectly, but the organisation remains invisible.
We develop and realise:
  • congresses
  • symposia
  • corporate events
  • exhibitions
  • presentations
  • anniversaries
We take care of:
  • conception
  • project management (invitation and registration management, location, catering, technology, etc.)
  • finding suitable speakers
  • speech writing and speaker coaching
  • developing presentations
  • dramatic composition and event direction
  • media support

23 Showcases

  • Bunte Flyer

    Success story since 2005:

    For over 15 years, has been helping children, young people, parents and teachers to use the Internet safely – and is now the top contact in this field …

    Read moreSuccess story since 2005:

  • Schwarz gekleidete Personen halten Haiflossen

    Sharkproject & Stop Finning EU

    Sharkproject has been fighting for shark and marine protection since 2002. Skills supports the organization with free press work – because if the sharks die, the oceans dies too. …

    Read moreSharkproject & Stop Finning EU

  • Herrschaftliches Mehrstöckiges Palais in der Wiener Innenstadt

    Bank Gutmann

    Skills has been supporting Bank Gutmann in external and internal communications and as a strategic and conceptual partner since 2005. …

    Read moreBank Gutmann

  • Therme Wien und Therme Wien Med von außen

    The new Therme Wien

    Strategic communication for the transformation of the traditional “Kurbad Oberlaa” into Europe’s largest urban thermal spa, the new “Therme Wien” …

    Read moreThe new Therme Wien

  • You see three men in a conversation and from the right come a lot of emoji, like the ones used on Facebook.

    Our agency needs (no) image film

    A tongue-in-cheek image film which avoids the usual praise-hype, but still shows skills – a balancing act you can only manage if you do not take yourself too seriously. …

    Read moreOur agency needs (no) image film

  • Survivors carrying the flag of the Mauthausen concentration camp followed by US Marines and thousands of people leaving the Mauthausen concentration camp memorial.

    Mauthausen Committee Austria

    Social commitment is lived daily by Skills – this also applies to the free support of the Mauthausen Committee Austria and its numerous projects. …

    Read moreMauthausen Committee Austria