PR & Media

Media relations

Companies need positive publicity, while journalists need exciting stories. Only those who can successfully combine these two requirements can get their messages across to the public. Through our daily contact with print, TV, radio and online media, we know whether – and where – a story "works" or not. We prepare your story so as to arouse interest, develop it further and make sure that it is noticed by relevant journalists and media.
To do this, we use the following tools:
  • media events such as press conferences and background talks
  • interviews
  • round tables
  • media training
  • social media relations
  • press releases
  • press photos
  • publications (e.g. by-line articles)
  • acting as a point of contact for journalists and handling all media inquiries

External press office

Your company would like to intensify its communications activities, but your in-house press team is already working to capacity? Skills acts as the first point of contact for journalists if required.
We handle all media inquiries, take care of the research and editorial preparation of content from the company for various news channels, organise interviews and position your company spokespersons in the media environment.


Editorial competence is the basis of the PR business, which is why we ensure that the texts for your publications are both correct in terms of content and easy to understand for non-experts - while striking the right tone. Of course, we apply the same care to the production and selection of the appropriate visual material.
No matter whether it’s:
  • image and information brochures and folders
  • annual reports
  • white papers
  • customer and employee magazines
  • websites
  • newsletters
  • advertorials
We take care of:
  • conception
  • development of structure and "navigation”
  • visual design
  • editing (research, copywriting, preparation of technical texts, interviews, photo editing)
  • editing and quality control
  • print processing


Creativity, experience and attention to detail – these are the ingredients for realising a successful event. A fitting location, an invitation one won't forget, a balanced mix of exciting information and entertainment, professional organisation with attention to detail and personal attention to the guests. Our experienced teams make sure that your event runs perfectly, but the organisation remains invisible.
We develop and realise:
  • congresses
  • symposia
  • corporate events
  • exhibitions
  • presentations
  • anniversaries
We take care of:
  • conception
  • project management (invitation and registration management, location, catering, technology, etc.)
  • finding suitable speakers
  • speech writing and speaker coaching
  • developing presentations
  • dramatic composition and event direction
  • media support
  • Group photo at a press conference on the Stop Corona app

    Austrian Red Cross

    The Skills Group supported media relations for the Stop Corona app on behalf of the Austrian Red Cross. …

    Read moreAustrian Red Cross

  • Bunte Flyer

    Success story since 2005:

    For over 15 years, has been helping children, young people, parents and teachers to use the Internet safely – and is now the top contact in this field …

    Read moreSuccess story since 2005:

  • Group at the award ceremony for the winning projects

    50 years of Mars in Austria

    Mars Austria did not celebrate its anniversary with an “off-the-shelf” event, but launched the “People for the Planet” initiative to support charitable projects. …

    Read more50 years of Mars in Austria

  • MEGA Educational Foundation

    The MEGA Education Foundation supports innovative educational initiatives in the two areas of opportunity fairness and business literacy/life skills. …

    Read moreMEGA Educational Foundation

  • Campaign-Logo Electronic invoicing

    Campaign for E-Invoicing

    Electronic invoicing – with strategic issue management from “inconvenient” and “dispensable” to a core topic of digitisation …

    Read moreCampaign for E-Invoicing

  • Menschengruppe posiert in Prunkraum vor ägyptischer und

    Journalism & Democracy

    Under the impression of the “Arab Spring,” The Skills Group initiated an education and training program for young Egyptian journalists in 2011 …

    Read moreJournalism & Democracy

  • verschiedene Euro-Scheine

    OeNB: Major Project Euro Introduction

    Skills supported the Oesterreichische Nationalbank in the changeover to the new currency: a PR program lasting several years ensured knowledge transfer and acceptance among the population …

    Read moreOeNB: Major Project Euro Introduction