Wiener Stadtwerke corporate presence
From image brochure to microsite to corporate video: Skills realized a narratively well thought-out and stringent appearance for the group.
As the largest municipal infrastructure service provider in Austria, Wiener Stadtwerke has a responsible mission – and is an important economic factor as an employer and investor. After all, the Group invests hundreds of millions of euros every year, primarily in infrastructure and innovations, and thus makes an important contribution to shaping the “smart city” of Vienna.
For the new conception of the corporate image, it was therefore necessary to illustrate the manifold tasks, services, innovations and successes of the company on the basis of a clear structure and a modern design line that is stringent for all publications.
For this, Skills conceived the narrative triptych ALWAYS. FURTHER. CLOSER. On this basis
- the importance for the “always” functioning of the city;
- the innovative power for the “further” development of the city;
- the demand for service and customer ” closeness ” is presented in an informative, but also involving way.
The newly designed image brochure was also the basis for the microsite, the company presentation and the image video.
In terms of stringent performance, Skills subsequently also designed the Sustainability Report, the UN Global Compact Report, the Annual Report, and the Employer Branding brochure of Wiener Stadtwerke.