Wienerberger AG: Communicating about sustainability
As a listed company, Wienerberger AG works together with Skills to address a wide range of stakeholders, from private building owners to institutional investors, in particular in the area of sustainability, by means of a holistic communication strategy. The company also communicates a wide range of product and infrastructure topics as well as system solutions. From solar tiles or green roofs for living biodiversity, to reusable building materials for CO2 reduction, to infiltration-capable flooring and smart water management systems for municipalities and cities to prevent flooding after heavy rainfall as a result of climate change. The focus of communication in classic and digital media is primarily on Wienerberger’s ambitious ESG goals. The aim is to optimally position the company and its ambitious strategy in the area of sustainability with a focus on decarbonization, circular economy and biodiversity. The entire range of media channels is used in communications work. Online, from the Group’s LinkedIn account to the podcast of the CEO. Traditional, via APA-OTS to Bloomberg and Reuters. In addition, a wide variety of publications are used both internally and externally, such as a biodiversity brochure, a code of conduct, and an annual business and sustainability report. The latter was awarded the ASRA (Austrian Sustainability Reporting Awards) for the fifth time in a row.
More information on Wienerberger’s sustainability activities and the jointly designed Annual and Sustainability Report can be found here!