Digital & Video

Digital or analogue? No longer an issue in communications!

In communications as in the media world, the boundaries between digital and analogue are blurring. Customers inform themselves in a web store or on a website and then make local purchases. Employees praise or criticise their employers on review sites that are read by potential applicants. Consumers share information about a company on social media. Journalists use the Twitter service to find interview partners from your industry.
How your company or association presents itself in analogue and digital media is equally important for its public visibility. An integrated communications strategy therefore takes into account online as well as traditional analogue communication activities and aims to create a consistent, coherent public image of a company, product, service or institution. The focus varies depending on the communication goals, target group or environment.
Through the acquisition of the Datenwerk agency in 2019, Skills has expanded its range of services in the areas of mobile, online, big data and complex IT. Skills and Datenwerk are there to support you in strategy consulting with 360-degree communications expertise as well as in specific online projects:
  • web and social media presence & design
  • integrated campaigns
  • online advertising
  • social media relations
  • social media campaigns
  • video strategy and production

Online videos

They have changed the media consumption habits of the population and thus the communication of companies and institutions: if you want to be noticed, you have to endow your information with moving images.
Whether it's
  • a live video stream of your press conference or event
  • video news in TV-ready quality
  • explanatory videos on topics that need explaining or
  • entertaining video snippets as eye-catchers in social media:

Skills supports you with its own in-house video team in the cinematic preparation of your messages, advises on the implementation of a coherent video strategy, and embeds it holistically in your corporate image.

Twelve Showcases

  • Website von Meine Herzklappe

    My heart valve – more awareness

    The my heart valve association was launched in 2019 to educate about heart valve disease, inform the target audience, and prevent unnecessary deaths. …

    Read moreMy heart valve – more awareness

  • Schwarz gekleidete Personen halten Haiflossen

    Sharkproject & Stop Finning EU

    Sharkproject has been fighting for shark and marine protection since 2002. Skills supports the organization with free press work – because if the sharks die, the oceans dies too. …

    Read moreSharkproject & Stop Finning EU

  • Union members with campaign subjects

    younion: awareness and information campaign

    “We can’t afford more savings”: Skills draws attention to the cuts in “system-relevant professions” – applauded in Corona times – with an Austria-wide campaign. …

    Read moreyounion: awareness and information campaign

  • Michi Buchingers Instagram Account

    MARS influencer collaboration

    Taking your dog to work – it’s possible at the Mars Austria office. But how should young people out there find out about this bonus? …

    Read moreMARS influencer collaboration

  • Stage during the presentation of KMU DIGITAL

    Digitisation programme SME DIGITAL

    The Integrated Campaign to raise awareness about digitisation among SMEs was among the finalists at the Innovation In Politics Awards 2018. …

    Read moreDigitisation programme SME DIGITAL

  • You see three men in a conversation and from the right come a lot of emoji, like the ones used on Facebook.

    Our agency needs (no) image film

    A tongue-in-cheek image film which avoids the usual praise-hype, but still shows skills – a balancing act you can only manage if you do not take yourself too seriously. …

    Read moreOur agency needs (no) image film