Digital or analogue? No longer an issue in communications!
In communications as in the media world, the boundaries between digital and analogue are blurring. Customers inform themselves in a web store or on a website and then make local purchases. Employees praise or criticise their employers on review sites that are read by potential applicants. Consumers share information about a company on social media. Journalists use the Twitter service to find interview partners from your industry.
How your company or association presents itself in analogue and digital media is equally important for its public visibility. An integrated communications strategy therefore takes into account online as well as traditional analogue communication activities and aims to create a consistent, coherent public image of a company, product, service or institution. The focus varies depending on the communication goals, target group or environment.
Through the acquisition of the Datenwerk agency in 2019, Skills has expanded its range of services in the areas of mobile, online, big data and complex IT. Skills and Datenwerk are there to support you in strategy consulting with 360-degree communications expertise as well as in specific online projects:
- web and social media presence & design
- integrated campaigns
- online advertising
- social media relations
- social media campaigns
- video strategy and production
They have changed the media consumption habits of the population and thus the communication of companies and institutions: if you want to be noticed, you have to endow your information with moving images.
- a live video stream of your press conference or event
- video news in TV-ready quality
- explanatory videos on topics that need explaining or
- entertaining video snippets as eye-catchers in social media:
Skills supports you with its own in-house video team in the cinematic preparation of your messages, advises on the implementation of a coherent video strategy, and embeds it holistically in your corporate image.