APG: Social media under high voltage
For Austrian Power Grid, Skills developed a social media strategy for the target group of opinion leaders and accompanies its implementation.
Against the background of the Covid 19 crisis, Austrian Power Grid AG is to be positioned in the public perception as a central factor of the Austrian infrastructure. This also includes establishing a presence in social media.
In order to reach opinion leaders, the first step will be to start with activities on Twitter and LinkedIn. The focus of this introductory campaign is on the topic of “crisis security”. The Skills Group accompanies this positioning of Austrian Power Grid AG in the social media.