The Museumsquartier Wien and the PR agency The Skills Group won the category Corporate Communications at the IPRA Golden World Awards. The successful positioning of the MQ Libelle on the roof of the Leopold Museum as the new “place to be” of Viennese urban culture convinced the jury out of hundreds of entries.
Stefan Sengl, Managing Partner at Skills, is pleased that the campaign succeeded despite the severe restrictions caused by the Corona pandemic. He considers the success to be confirmation that, together with the MQ Vienna team, they have found a way that has also been successful internationally.
Djeiran Malek-Hofmann, Head of Communications and Marketing at MuseumsQuartier Wien, was already delighted with the nomination of the project at the IPRA Golden World Awards. After the MQ Libelle already won a trophy at the Austrian PR Awards, the project is now again honored with an award.
The PR umbrella organization IPRA has been presenting the Golden World Award since 1990 and thus honors special achievements in public relations.