„PR-Oscar“ for MQ Libelle

Together with Skills, the MuseumsQuartier wins the renowned IPRA Golden World Award for the strategic positioning of the so-called MQ Libelle.

The International Public Relations Association (IPRA) presented the MuseumsQuartier Wien and the Austrian communications agency The Skills Group with the prestigious Golden World Award. Among hundreds of submissions from all over the world, the strategic positioning of the MQ Libelle as a new beacon of Viennese urban culture also convinced an international jury, after the 360-degree campaign had already been awarded a trophy at the Austrian State Prize for PR in autumn 2021.

The MQ Libelle was the only Austrian project to prevail against strong competition in the category “Corporate Communications” and win one of the coveted “PR Oscars”.

„The nomination itself was a great success for us – we are of course particularly pleased that the campaign around the MQ Libelle has now also received an international award. It shows that the consistent communication strategy of the past years has contributed significantly to placing the ‘MQ Libelle’ optimally in the public eye” says Djeiran Malek-Hofmann, Head of Communication.

MQ Libelle: Positioning in times of the pandemic

The MQ Libelle on the roof of the Leopold Museum was successfully positioned as a new “place to be” in Vienna as part of the joint campaign.

Stefan Sengl, Managing Partner of the agency Skills: “The central challenge was to get our messages heard despite the difficult conditions caused by the Covid-19 pandemic. The award confirms that, together with the great team at the MQ, we found an approach that also convinced an international jury.”

The Golden World Awards have been presented by the international PR association IPRA for outstanding achievements in public relations since 1990. IPRA not only promotes the global information exchange and cooperation of international PR professionals, but also their professional development. In addition, it aims to strengthen the role of the communications industry worldwide.