The Austrian Concrete Marketing Association (BMÖ) is a federation of associations of Austrian cement and concrete manufacturers whose aim is to inform the public about the positive properties of concrete as a natural building material, and its many possible applications in climate and environmental protection, e.g. in the building sector.
Concrete as a building material is often used as a synonym for building development in general and its life cycle assessment is only considered from a very limited perspective – namely the CO2 generation during the production of the concrete binder cement. The role of concrete as a building material in climate and environmental protection and why it can pave the way for a sustainable climate future is often not known to the general public. www.natürlichbeton.at