The Austrian E-Commerce Quality Mark (www.guetezeichen.at) is the visible sign for reliable online trade. As the only quality seal in e-commerce, it is supported by the Chamber of Commerce, the Chamber of Labour and the Ministry of Economic Affairs and therefore enjoys a high level of trust among consumers. Its specialising in the legal and cultural challenges of Austrian online business provides merchants with legal certainty when selling in or to Austria. Also, as a member of the European Trustmark, the Quality Mark has an excellent network throughout Europe. The certification provides merchants with a visible sign of respectability and, in addition, with cost-effective support and advice for the online store.